Red Heart – Flip the Script

THE BRIEF

Red Heart Rum Spiced wanted people to “Flip the Script” on their boring routines and reinforce the message that Red Heart Rum Spiced is the brand that inspires people to “Try it Spiced” through an integrated campaign combining social media, digital, and experiential marketing.

THE IDEA

Teaming up with 5FM’s Roger Goode and some local celebrities, we arranged for friends to nominate buddies who were stuck doing the same boring thing minute after minute, hour after hour, day after day to win crazy experiences. This campaign helped to introduce a new market to the world of Red Heart Rum Spiced.

THE RESULTS

  • Increased trial and purchase of Red Heart Rum Spiced
  • The campaign was featured on News 24

Hisense – Summer Fever

Summary

We were tasked with creating a campaign that emphasised consumer awareness, in-store activity and engagement on social media. We also wanted to reward consumers for their Hisense purchases, so we crafted the Hisense Summer Fever Campaign across 15 stores, nationwide.

The App

We developed an app that could digitally run the Spin & Win mechanism, controlling and monitoring stock whilst capturing customer details. The app allowed consumers to share their winnings onto social media.

Results

  • Interactions: 4032
  • Total Prizes handed out: 4032
  • Total Sales: 2162
  • Average Spend: 3450
  • Total consumer spend: R7 458 900

GNC – Arnold’s Classic

This was the biggest and most exciting event we had done for GNC. It was the first time the prestigious global event had a leg in Africa, it came with huge support from international sponsors and companies. The event attracted participants from all over the world and had the attention of the international fitness industry.

GNC was one of the sponsors of the event and had its own representatives competing in the various divisions each doing very well with two of them claiming Bronze and Gold respectively.

Due to the importance of the event in the industry GNC invested a lot into the sponsorship, branding and actual expo stand. We were entrusted to handle all branding as well as the full expo stand for GNC. There was a lot of planning and preparation in the build up to the event as we were required to conceptualize the stand and bring that to life. We had various elements on the stand including a BMI (body mass index) analysis team from the university of Stellenbosch present on the stand to give data readings and recommendations to athletes and fitness enthusiasts at the event.

We were required to build the stand, brand it, furnish it and add all finishes. We were also required to supply staff for the event with a specific brief: The staff needed to fit the fitness mold, be able to impart relevant brand knowledge and push sales of the products (which was not a primary objective). The staff were extremely excited to be apart of the event and were enthusiastic about representing the client. They were able to do all that was required from them as well as create a welcoming and positive atmosphere at the stand. The staff were able to push a large amount of sales exceeding their event target by double considering there were also sales staff present. The amount of engagements was also high which meant great brand exposure for GNC.

Overall the event was a success and the client was extremely happy with the outcome. Our delivery of service was the highlight as we paid careful attention to detail and were able to manage and quandaries effectively.

Peroration is already underway and we are looking forward to being apart of this years event.

Elizabeth Arden – Juicy Couture

Elevator People together with Elizabeth Arden brought the smell of summer to The Grand through the Juicy Couture Perfume range. Our beautiful promotional models together with the custom made pink branded tricycle shared the spirit of Juicy Couture with the guests.

The first 40 women received gorgeous white roses, while all women walking through the doors received pretty pink ribbons with their choice of Juicy Fragrance spritzed on it.

We were joined by a videographer and photographer who captured special moments with consumers and took stunning pictures with the girls and the products.

Elevator People was also fortunate enough to run a national campaign for Elizabeth Arden’s brand “Justin Bieber – The Key”. The response which we experienced from the public was astounding. Being associated with the name “Justin Bieber” was a real pleasure, as the reaction from the consumers was one of excitement and intrigue. Point Blank managed to do activations in 5 provinces in South Africa, as well as the country Namibia. On a weekly basis we would have in-store activations at various outlets and the objective was to raise awareness of the brand and to push sales.