Standard Bank - Graduate Programmes

Standard Bank – Graduate Programmes

The Challenge

Take over management of the Facebook page and Twitter account for the Standard Bank Graduate Programmes in October 2015 and grow the following as well as increase engagement, specifically, of university level students – the ones likely to convert into grad programmes applicants.

Our Approach

Use social media to drive career fair and campus activation attendance and utilise activations to increase social media followings by creating content that would build engagement- content that would resonate with our audience. Since then, the followings on both channels have grown exponentially.

Results

  • Facebook following increased by 53% over 30 months.
  • Twitter following increased by 28900%.
  • The content (included video) has resulted in 150 000+ mostly organic views to date.
  • Engagement rates are 300%+ above the industry average.
  • Content has reached approx. 6, 630, 000 people since running the Facebook account.