Red Heart - Flip the Script

Red Heart – Flip the Script

THE BRIEF

Red Heart Rum Spiced wanted people to “Flip the Script” on their boring routines and reinforce the message that Red Heart Rum Spiced is the brand that inspires people to “Try it Spiced” through an integrated campaign combining social media, digital, and experiential marketing.

THE IDEA

Teaming up with 5FM’s Roger Goode and some local celebrities, we arranged for friends to nominate buddies who were stuck doing the same boring thing minute after minute, hour after hour, day after day to win crazy experiences. This campaign helped to introduce a new market to the world of Red Heart Rum Spiced.

THE RESULTS

  • Increased trial and purchase of Red Heart Rum Spiced
  • The campaign was featured on News 24