We needed to create a brand experience for Absolut Elyx that epitomised luxury, showcased Elyx as something rare and gave consumers an exclusive experience with the brand.
Guests were informed by brand communicators about Absolut Elyx and were invited to do a taste test on a tablet or smartphone. Guests would then get a unique code to open a very stylish safe containing a bottle of Absolut Elyx and were placed on the Reservation List for Reserved Life. Guests were then either given an exclusive VIP cocktail experience with their own mixologist, a gorgeous copper tag made by an onsite jeweler, or the option to buy a bottle of Absolut Elyx in a beautiful limited edition wooden case.
This series of luxe events made customers feel they were a part of a very exclusive brand experience!