The Lipton Refreshtival featuring the world’s first tweet-activated raining dance floor!

Lipton – Complete Refreshment

Challenge

Introduce Lipton’s new mocktail range and bring #HowRefreshing to life.

Solution

The Lipton Refreshtival featuring the world’s first tweet-activated raining dance floor!

Results

  • 12000 samples distributed
  • Over 7000 target market consumers reached
  • Over 1.1 million social media impressions