We were tasked with creating a campaign that emphasised consumer awareness

Hisense – Summer Fever

Summary

We were tasked with creating a campaign that emphasised consumer awareness, in-store activity and engagement on social media. We also wanted to reward consumers for their Hisense purchases, so we crafted the Hisense Summer Fever Campaign across 15 stores, nationwide.

The App

We developed an app that could digitally run the Spin & Win mechanism, controlling and monitoring stock whilst capturing customer details. The app allowed consumers to share their winnings onto social media.

Results

  • Interactions: 4032
  • Total Prizes handed out: 4032
  • Total Sales: 2162
  • Average Spend: 3450
  • Total consumer spend: R7 458 900