Gumtree wanted to drive new listings from new users through the new mobile app in and around Gauteng. So we decided to bring Gumtree to people’s doorsteps and reward new users for their first post by treating them to something everyone loves – pizza!
Stretch delivered an integrated digital campaign that achieved almost 800 new listings on Gumtree! All the consumer had to do was download the mobile app, create a post using #post4pizza and they get a free pizza voucher! It’s as easy as Gumtree.