Elevator People together with Elizabeth Arden brought the smell of summer to The Grand through the Juicy Couture Perfume range. Our beautiful promotional models together with the custom made pink branded tricycle shared the spirit of Juicy Couture with the guests.
The first 40 women received gorgeous white roses, while all women walking through the doors received pretty pink ribbons with their choice of Juicy Fragrance spritzed on it.
We were joined by a videographer and photographer who captured special moments with consumers and took stunning pictures with the girls and the products.
Elevator People was also fortunate enough to run a national campaign for Elizabeth Arden’s brand “Justin Bieber – The Key”. The response which we experienced from the public was astounding. Being associated with the name “Justin Bieber” was a real pleasure, as the reaction from the consumers was one of excitement and intrigue. Point Blank managed to do activations in 5 provinces in South Africa, as well as the country Namibia. On a weekly basis we would have in-store activations at various outlets and the objective was to raise awareness of the brand and to push sales.